Check out our collection of blushes and foundations, blend together or use separately to highlight, define, and contour.
Get kissable, long lasting lip color with our LipSense! We feature a variety of colors and tones.
Find a variety of shades of eye colors. Creme and Powders available. Blend together or use individually.
Find a variety of shades of tinted moisturizers and foundation colors. Creme and Powders available for all skin types.
Find a variety of products for stronger thicker hair. Shampoo, conditioner and serums available.
Check out our pre-set lip looks, eye looks and full face beauty looks made for a variety of skin tones.
I'm Rory! - Wife. Mom. Beauty Product Junkie.
I'm a lawyer, turned recruiter, turned cosmetics company owner.
I started selling beauty products on my Facebook and IG pages as a side gig. Through that, I discovered a real passion for the beauty industry and the ways different products work with different people. I've always been a huge fan of beauty products. I venture to say I used to keep Ulta in business with my frequent pop-ins to grab a "necessity" or two (or ten). Strangely, it never occurred to me to make a career out of it. As my side-gig flourished, I found myself becoming increasingly dissatisfied with my "day job." I wanted to spend more time on my side biz and less time on my real job, but social media selling has its limits.
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